Cottonbabe x Tattoo campaign | Make bed linen sexy again

Sex appeal, individuality and body art are values not usually associated with bed linen. In popular opinion, bed linen is a rather plain everyday product that simply has to do its job.
The counterpart to this sober view of bed linen is the tattoo scene. Now increasingly part of the social mainstream, tattoos used to be seen by many people as provocative, disreputable and a symbol of the underworld. For many decades, body art therefore had a rather rough image, which has since changed fundamentally. Today, having a tattoo is no longer frowned upon even in the world of banking. Well-known figures from sport, music and film have also played a large part in the acceptance of body art – they were among the pioneers of an entire movement.

What bed linen can learn from the tattoo scene

The meaning of tattoos goes far beyond the art on the skin itself. They stand for the non-conformist, the rebellious and for change. Strong messages are needled deep under the skin in black or coloured ink. Behind them lie feelings, emotions and much more...

This is exactly what bed linen lacks: strong feelings that carry meaning. And this is exactly the fire we at Cottonbabe want to ignite for bed linen with our tattoo campaign. People should care again about which bed linen graces their bedroom and what message it expresses.
Bed linen is like a sleeping giant that should – and must – be woken: the adapted quote "Make bed linen sexy again" sums it up nicely.

Tattoo bed linen in the bedroom soon?

As we all know, art & beauty are in the eye of the beholder. The line between tattoos that work in terms of design and those that don't is therefore very fine. From an interior designer's point of view, it is not about writing wild motifs, patterns & messages all over the bed linen. It is about charging bed linen with emotional values without committing a design faux pas. Clear, timeless bed linen design that matches the colours and profiles of furniture and walls therefore remains the wiser choice.

Rather, it is about creating new values for bed linen from within. As always, this needs someone to lead the way, break new ground, be brave and not afraid. We want to be that someone.